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The Beer Industry’s Ultimate Expert If you’re a beer lover, you’ve probably heard of a sommelier – the wine expert who knows everything from grape varieties to perfect pairings. But did you know that beer has its own equivalent? Meet the Cicerone! These certified beer professionals specialize in selecting, acquiring, and serving beer at the highest level. Whether you’re a casual drinker, homebrewer, or industry professional, understanding what a Cicerone does can elevate your appreciation of beer. What is a Cicerone? A Cicerone (pronounced “sis-uh-rohn”) is a trained and certified beer expert who has completed the Cicerone Certification Program. This… Read More »

Beer lovers, rejoice! There’s a science dedicated to your favorite beverage, and it’s called zythology—also known as beerology. If you’ve ever been curious about what goes into making the perfect pint, this field of study dives deep into the history, brewing process, styles, and even beer pairings. But beyond just beer appreciation, there’s also zymology (or zymurgy), the applied science of fermentation, which covers brewing, winemaking, and other fermented foods. Let’s crack open this topic and explore the fascinating world of beer science! Zythology vs. Zymology: What’s the Difference? Zythology (Beerology) – The study of beer, including its history, ingredients,… Read More »

If you’ve ever noticed that beer commercials in the U.S. never show people actually drinking, you might assume there’s a law against it. But the truth is a little more interesting—there’s no federal regulation or broadcasting standard that forbids it. Instead, it’s the result of self-imposed industry guidelines, agreements between networks, and advertising codes of conduct. The Myth of a Legal Ban While many assume that showing alcohol consumption on national television is illegal, there’s no such rule on the books. The First Amendment protects commercial speech, including alcohol advertisements, as long as they are truthful and not misleading. However,… Read More »