Measurement Beer undergoes evaluation and analysis based on its color, strength, and bitterness. The perceived bitterness is quantified using the International Bitterness Units scale (IBU). IBU was established through collaboration between the American Society of Brewing Chemists and the European Brewery Convention. Color The color of beer is primarily influenced by the type of malt used in its production. The most common color is a pale amber, which is achieved through the use of pale malts. Beers labeled as pale lager or pale ale are typically crafted using malt dried with coke as a fuel source. The practice of roasting… Read More »








