Seven Bro7hers Brewery Says, “Why Not?”
Beer and pizza—an iconic combo. But what if the two became one? That’s exactly what the UK-based Seven Bro7hers Brewery and Chicago Town have done with their pizza flavored beer. Show Me The Honey is a beer that actually tastes like pizza. 🍕🍺
Beer That Tastes Like… Pizza?
Seven Bro7hers, known for their creative brews, teamed up with frozen pizza brand Chicago Town to capture the essence of their Stuffed Crust Sweet Honey BBQ Salami Takeaway pizza in beer form. The result? A brew packed with sweet honey BBQ sauce flavors, a touch of smokiness from the salami, and a hint of yeastiness to mimic the fresh pizza dough.
“We were keen to replicate the pizza’s aroma and taste,” said Seven Bro7hers brewer Jack Dixon. To do so, the team sampled each topping—from the tomato-stuffed crust to the BBQ drizzle—and mapped out the beer’s flavor profile.
How Does It Taste?
Before you worry about sipping on melted cheese in a glass, rest assured—this beer leans into the sweeter notes rather than the more savory elements. The honey flavor takes center stage, balanced with a malty backbone and subtle smoky bitterness from the hops.
To achieve this unique blend, the brewers:
🍯 Used honeycomb malt syrups to mirror the pizza’s sweet honey BBQ sauce.
🍕 Incorporated yeast reminiscent of Chicago Town’s freshly made dough.
🔥 Added hops at just the right moment to provide a slight salami smokiness without overpowering the sweetness.
The results? Pizza Flavored beer!
Pizza Flavored Beer
A Gimmick or a Genius Pairing?
While a pizza-flavored beer might sound like a novelty, it’s designed to complement the pizza itself—so you’re essentially drinking and eating the same flavor profile. Whether that’s genius or madness, well, that’s up to your taste buds.
Would you try a slice of pizza with a side of pizza beer? Or is this a step too far? Either way, Seven Bro7hers has certainly brewed up something bold!